Our Mission: RD Foods is dedicated to helping people live long, fulfilling lives. As dietitians and nutrition counselors, we understand people are happy to eat healthy foods that taste good!
"We created FIBER & Beyond Cookies to make a difference and because most folks can't even SAY 'cookie' without smiling."- Wendy Miller MS, RD
In 2002, as practicing dietitians, we noticed an increase in the number of patients needing nutrition counseling for high cholesterol. Many were either reluctant to begin taking a cholesterol medication, previously had complications from a cholesterol medication or wanted to try natural strategies to lower their cholesterol. Our counseling incorporated ways to consume scientifically proven ingredients known to be most beneficial. After consistent complaints and failure of patients to consume the needed amount of fiber and plant sterols, we decided to develop a way to "hide" these ingredients in a food they'd want to eat every day. The solution came by way of a cookie, originally called Right Direction Cookies, and it was so easy for our clients to include it regularly that they quickly began to see the heart healthy benefits.*
To make a difference in the lives of many, we decided to rename the product to, FIBER & Beyond Cookies in preparation for its introduction to the retail market. FIBER & Beyond Cookies include the original FIBER & Beyond Cookies for Heart Health as well as our newest product, FIBER & Beyond Cookies For Digestive Health.
FIBER & Beyond Cookies contain no artificial flavors or ingredients and come in two flavors - Chocolate Chip and Oatmeal Raisin. Whichever delicious cookie you choose you can rest assured knowing you are eating a cookie that is good for your heart* and your digestive system.
Enjoy! Wendy Miller, MS, RD and Butch Null, RD
* Each FIBER & Beyond Cookie contains 4 grams of cholesterol-removing soluble fiber (as much as 2 cups of cooked oatmeal!) and our Heart Health version contains 1.3 grams of plant sterols, a plant extract that blocks cholesterol absorption. Enjoying two FIBER & Beyond Cookies for Heart Health has been clinically shown to lower cholesterol an average of 10% in 4 weeks.
Our Mission: RD Foods is dedicated to helping people live long, fulfilling lives. As dietitians and nutrition counselors, we understand people are happy to eat healthy foods that taste good!
The evolution of FIBER & Beyond Cookies
2002-2003- Problem- More clients needing to incorporate substantial amounts of soluble fiber and plant sterols in order to combat cholesterol. Approach- Have clients incorporate 7 to 8 grams of soluble fiber and 2 to 3 grams of plant sterols each and every day. Second Problem Identified- Day to day inconsistency secondary to the inability or desire to consume the needed amounts of soluble fiber and plant sterols. Solution- Work begins on the first version of the chocolate chip cholesterol lowering cookie. Results- Positive outcomes! Individuals are easily consuming the plant sterols and soluble fiber and very happy in doing so, eating a cookie.
2004- After great success with private patients, the cookie was introduced to registered dietitians at twelve annual state meetings of the American Dietetic Association. With the valuable information we gathered, changes to the formulations were made to address the concerns of the dietitians and improve acceptance.
2005- The year to validate the efficacy of our cholesterol reducing cookies!
Clinical testing was performed at the University of Connecticut! The four week double blind, crossover study collaborated with Wendy and Norman's findings in their private patients, showing reductions of 10% to total cholesterol and bad cholesterol levels in participants consuming two of their cookies daily.
2006- Results are published in the October, 2006 and May, 2007 Journal of Nutrition. AND with credibility and efficacy, Right Direction Cookies were introduced to the public for purchase over the internet.
2007-2008- The introduction of the oatmeal raisin Right Direction Cookie; customers ordering from 48 states; and the success stories continue to support the benefits of Right Direction Cookies.
2009- Right Direction Cookies receive new name and look as it gets ready for retail sale! FIBER & Beyond Cookies for Heart Health is born. These chocolate chip and oatmeal raisin cookies still provide the same 5 grams of fiber per cookie and recommended amounts of plant sterols for heart health. FIBER & Beyond Cookies for Digestive Health was developed to meet the needs of consumers specifically concerned with digestive benefits. Shown to be helpful for regularity, IBS, and diverticulosis. These chocolate chip and oatmeal raisin cookies provide 6 grams of fiber per cookie, as well as prebiotics - food of good bacteria in the gut.
Looking toward the future, RD Foods will continue to formulate and provide resourceful, appealing food options to consumers and help them live a longer, better quality of life.
We love to talk! and hear all about your personal experiences about how FIBER & Beyond Cookies are helping you.
Thanks for shopping with us!
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